Fernandez,Joseph 1968-
Corporate communications : a 21st century primer / Joseph Fernandez. - Thousand Oaks, Calif. : Response Books, c2004. - 282 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0761997466 (paper back)
2004019688
Business communication.
Advertising.
Public relations.
HF5718 / .F47 2004
659 / FER
Corporate communications : a 21st century primer / Joseph Fernandez. - Thousand Oaks, Calif. : Response Books, c2004. - 282 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0761997466 (paper back)
2004019688
Business communication.
Advertising.
Public relations.
HF5718 / .F47 2004
659 / FER